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Recruiting 101


Make a Plan

Parents have the opportunity to help their children take an active role in the recruiting process. One of the best ways to do this is to help them understand their goals and create a detailed, realistic plan for reaching them. Parents can support and encourage their kids to take initiative and work toward their goals, increasing their chances of reaching them.


Team Up

Parents who have formed strong relationships with other impactful adults in their children’s lives, such as academic counselors, coaches, and teachers, can form supportive teams for the recruitment process. Asking these adults to pay particular attention to the needs of their student athletes is a good way to have multiple sets of eyes on children’s academic and athletic progress. If possible, it’s also a good idea to organize a few meetings with all of these individuals together. Having everyone in the same room makes it easier to review all aspects of the recruiting process and gather suggestions to keep momentum moving forward.


Foster Independence

One of the best things that parents can do is encourage their children to be active and independent players in the college athletics process. Taking responsibility encourages initiative, fosters communication skills, and emboldens students to make a dedicated effort in their own recruitment. Aspects of personal character built through this experience can also help a student stand out to college coaches, who are often on the lookout for demonstrations of self-confidence and leadership.


Communicate Well

While it is critical for student athletes to assume direct responsibility for the majority of communication with college coaches, there are areas of the college recruitment process in which parents must be actively involved. Whether discussing financial aid, requesting a preliminary read in admissions, or asking questions concerning campus safety, parents should not hesitate to respectfully inquire on behalf of their children.



  • Make an effort to avoid answering questions and messages addressed to the student athlete, whether in an interview with a college coach, or in response to voicemails or emails.
  • Double check the grammar and sentence structure of emails that student athletes are sending to colleges and coaches
  • Remember that this process is about developing relationships, and it’s not a good idea to enter a first meeting with a college coach asking for a scholarship -- time those questions strategically